This Privacy Policy ("Policy") governs the collection, sharing, storage and any other use of Personal Information and Sensitive Personal Information through KidZania.com and by any other forms, formats or applications issued by KidZania Operations, S.à.r.l. ("KidZania" or "We"), and its subsidiaries, affiliates and parent companies (each a "KidZania Company") including but not limited to KidZania, S.A.P.I. de C.V. as well as KidZania authorized third parties such as KidZania Franchisees ("KZ Franchisees"). By using KidZania.com and/or providing your information through a KidZania application, form or format you indicate your acceptance of the terms of this Policy and indicate your consent on the uses of your information.

KidZania holds Personal Information and Sensitive Personal Information about its users, employees, clients, suppliers and other individuals for a variety of business purposes.


TYPES OF INFORMATION COVERED BY THIS POLICY

This Policy only applies to Personal Information and Sensitive Personal Information. "Personal Information" refers to data that may be used to contact or identify an individual or when put together with other information would directly and certainly identify and individual. This may include, but is not limited to, first and last name; street address; postal code, country of residence; email address; telephone number; and/or other identifying information. In certain jurisdictions, a photo may be considered Personal Information. Personal Information may also include non-identifying data that may be stored with Personal Information.

Sensitive Personal Information refers to information:
a) About an individual´s race, ethnic origin, marital status, age, color, and religious, philosophical or political affiliations;
b) About and individual´s health, education, genetic or sexual life, or to any proceeding for any offense committed or alleged to have been committed by such individual, the disposal of such proceedings, or the resolution of any court on such proceedings;
c) Issued by government agencies pertaining to an individual which may include but is not limited to, social security numbers, previous or current health records, licenses or their denials, suspension or revocation, and tax returns.

Information that does not identify a person, such as anonymous or aggregated data, is not covered by this Policy. We may collect, use and disclose such information, in order to evaluate and improve our service offerings; communicate to our Industry Partners, advertisers and KidZania Franchisees; and/or for other purposes without limitation.


LINKS TO OTHER SITES

This Policy covers the KidZania.com website and any applications issued by KidZania. On our Site, we link to B-KidZanian.com, the website for the KidZania loyalty program, and individual websites for each KidZania location. B-KidZanian.com and the individual websites for different locations ("KZ Locations") operated under the "KidZania" Brand which may include KidZania owned locations and/or KidZania Franchisee owned locations, may have their own privacy policies that govern the use of those sites. In addition, KidZania may link to third party websites that are not owned or controlled by a KidZania Company or Franchisee. These third-party websites may collect personal information. The information practices of such websites, organizations and or businesses, including those of our Industry Partners and commercial partners, are governed by the privacy policies therein and are not under the scope or covered or governed by this Policy. KidZania does not endorse and is not responsible for the practices of the referred sites. We recommend that when you leave our Site, you check the privacy policies of each of the websites you access to before providing personal information.


INFORMATION COLLECTION

KidZania.com does not ask you to submit Personal Information or Sensitive Personal Information, or to register to access our Site; however we do ask for your acceptance on the use of cookies by accepting this Privacy Policy (see information on the use of cookies below).

KidZania provides contact information so that you may contact us if you have questions or would like more information about KidZania. If you contact us by email or postal mail, we may use any Personal Information or Sensitive Personal Information you provide, to respond to your inquiry, to improve our customer service, and for other internal purposes (ie. statistics).

KidZania may request minimal amounts of Personal Information or Sensitive Personal Information in connection with the use of a KidZania application on a mobile device. However, unless the application is used to upload data to a KidZania website, online service, or a third-party service, such information is stored only on the device and is not collected, stored or used in any other way by KidZania. Due to concerns about younger users using applications to upload what may include Personal Information or Sensitive Personal Information to the Internet, KidZania requires parents or guardians to consent to such use of the application by the minor before an upload to a KidZania website would be allowed. For more information, please see our Notice to Parents: Online Child Privacy, below.

KidZania may use technical means to collect certain non-personally identifiable information about visitors to our Site. We may also work with a third-party service provider to collect similar information. To do this, KidZania and/or our service providers may use cookies or other technical measures to enable the collection of information and its correlation over time. KidZania Companies, KidZania Franchisees and service providers will not combine anonymous data collected via the kidZania.com website with Personal Information.
  • Log Information: In order to allow your connection to the Site, our servers receive and record information about your computer and browser, such as your IP address, browser type, http referrer (where you visited KidZania from) and other software or hardware information. If you access KidZania from a mobile or other consumer electronic device, we may collect a unique device identifier ("UDID") assigned to that device or other transactional information for that device.
  • Cookies and Other Tracking Technologies: We also use cookies and other tracking technologies (for example: browser cookies, pixels, and beacons), which are comprised of small bits of data that often incorporate an anonymous unique identifier. We use these technologies to learn about how visitors interact with our Site. Most browsers are set to accept cookies, but you can adjust your settings to block cookies. We may use cookies that survive after the user leaves the Site. To the extent that KidZania works with third parties for purposes of delivering, evaluating and improving online services, such third parties may use their own cookies or other technical measures to gather anonymous information about your use of the site. Any information independently collected by third parties via our site will be subject to such party's privacy policy
For more information about cookies or to stop accepting cookies, please see: OnGuardOnline's Understanding Cookies at www.onguardonline.gov.


USE AND SHARING OF PERSONAL INFORMATION AND SENSITIVE PERSONAL INFORMATION

KidZania may share Personal Information and Sensitive Personal Information within the KidZania Companies and with KidZania Franchisees, related entities partners and service providers so that we may provide and manage the Site and our applications. For example, we may hire a third-party service provider or agent to help host the Site, help us with contests or promotions, facilitate bookings or to serve advertising. Third-party service providers who work on behalf of KidZania must agree to only use Personal Information or Sensitive Personal Information subject to this Policy to provide services to the KidZania Companies or an Operator.

KidZania, KidZania Companies, KidZania Franchisees, and third-party service providers may use your Personal Information and Sensitive Personal Information only for the following purposes and with the legitimate interest of providing better services and enhance your experience in relation to the KidZania brand:
  • To respond to your inquiries and provide customer support for your use of KidZania content and services available through our Site or applications.
  • To deliver relevant event notices, content, and advertisements for products, services, contests or promotions on behalf of KidZania, KidZania Companies, KidZania Franchisees or partners.
  • To measure and improve your experience on the Site or with our applications.
  • To confirm and coordinate your booking dates and the number of visitors.
In the event of a bankruptcy, or a merger, acquisition, joint venture or other business transaction, involving our Site and applications, Personal Information and Sensitive Personal Information may be transferred as part of the assets of the company, but will remain at all time, subject to this Privacy Policy.

Additionally, Personal Information and Sensitive Personal Information may be disclosed without prior notice when KidZania has a good faith belief that such disclosure is necessary in order to protect or defend the legal rights or property of KidZania, other KidZania Companies or their collaborators, agents and contractors (including enforcement of our agreements); to protect the safety and security of other KidZania users or members of the public; to protect the integrity of our Site; to protect against fraud or for risk management purposes; or to comply with the law or in relation to any legal process.

KidZania will not sell, rent, or share Personal Information or Sensitive Personal Information with third parties for any reason other than those described above without first obtaining your consent.


HOW WE SAFEGUARD PERSONAL INFORMATION AND SENSITIVE PERSONAL INFORMATION

Safety is a top priority for KidZania. We have implemented the corresponding measures, policies and procedures in accordance to Article 32 of the GDPR to provide an appropriate level of security for the Personal Information and Sensitive Personal Information that we collect, store and in any other way use, such measures and procedures include but are not limited to encryption and anonymization of data, the existence of Brach Management Policies. We require that any other third parties to whom we disclose Personal Information governed by this Policy implement similar safeguards to protect Personal Information and Sensitive Personal Information.

In case of data breach involving Personal Information and/or Sensitive Personal Information collected, managed, stored or in any other way used by KidZania, public notice will be given through the kidzania.com website.

If you have concerns about data breach involving information you have provided to us, please send us an email at: cgo.dpo@kidzania.com.


ACCESS AND DELETION

KidZania gives you the option of editing or removing your Personal Information from KidZania systems. If you need to access, correct, or delete any Personal Information or object on the processing of your Personal Information you have provided to KidZania, you may send an email request to cgo.dpo@kidzania.com


MODIFICATIONS TO THE POLICY

From time to time, KidZania may update the Policy, as necessary, and will post the revised policy at https://usa.kidzania.com/en-us/privacy

If we make material changes to the Policy that expand our rights to collect and/or use or the purposes for the use of your Personal Information, we will notify you through the Site.


GLOBAL DATA PROCESSING AND TRANSFER

There are KidZania Locations around the globe, and we recognize that the Personal Information and Sensitive Personal Information that we collect may be subject to protections under the laws of your country. Your Personal Information and/or Sensitive Personal Information may be transferred or made available to and among KidZania Companies, KidZania Franchisees or service providers in other Locations around the world. Some of these countries may not require equivalent protections for Personal Information or Sensitive Personal Information as such protections exist under your local laws.

By providing Personal Information and Sensitive Personal Information to us, you acknowledge and consent to the collection, processing, transfers, and disclosures described in this Policy. Any KidZania Companies or third parties who process data subject to this Policy are required to follow this Policy and appropriately protect your Personal Information and Sensitive Personal Information.


HOW TO CONTACT US

If you have any questions or concerns about this Policy, please contact us at:

KidZania: Juan Salvador Agraz 50, PH, Col. Santa Fe Cuajimalpa Lomas de Santa Fe Cuajimalpa, Cuajimalpa de Morelos, Mexico City, C.P. 05348

Data Protection Officer: Maria Jose Piñeirua

Email address: cgo.dpo@kidzania.com


Notice to Parents: Children's Online Privacy

KidZania provides the following information to notify parents and legal guardians of KidZania's policies and practices for handling Personal Information and Sensitive Personal Information that may be obtained from a minor at a KidZania Facility, a KidZania application, or any other KidZania online service.

  1. KidZania obtains consent from parents and guardians to allow online interaction between minors and KidZania online services.
  2. KidZania has a policy of not collecting, using or disclosing Personal Information or Sensitive Personal Information from minors except with prior parental consent, consent provided on behalf of a parent by an educational institution, or some other legal or policy basis for the collection (e.g. risk of imminent harm to a child). If a parent or guardian refuses in writing or otherwise in a material form, to consent to the collection, use or disclosure of the information, KidZania will not collect, use or disclose the information.
  3. If a parent or guardian consents to the use of a KidZania application, the child may take a photo of himself or herself which they may then customize using graphic elements provided by KidZania. KidZania may ask your child for basic biographical information such as first name, age or month/day of birth, gender, or country where the child resides or other non-specifically identifying information.
  4. If a parent or guardian further consents to the minor uploading the final image and biographical data to a KidZania-operated website, then KidZania may collect, use and disclose the image to other users of the application and website, third parties who may view the KidZania website, search engines or other technologies that catalog publicly available online content, partners and service providers. KidZania does not control and is not responsible for the policies and practices of third party sites where users of a KidZania application may post content.
  5. A parent or legal guardian may withdraw his/her consent at any time and request deletion of his/her child's personal information from KidZania's systems. If such a request is received, KidZania will immediately remove any of the child's content from public view, delete all copies of the child's content, and refuse the child further access to the site.
  6. A parent or legal guardian may also request to review any Personal Information and/or Sensitive Personal Information if any held by KidZania pertaining to their child and may request deletion of such information.

To withdraw consent, make a request for deletion of content or personal data, or to request review of personal data held on your child, you may contact KidZania at: Juan Salvador Agraz 50, PH, Col. Santa Fe Cuajimalpa, Cuajimalpa de Morelos, Mexico City C.P. 05348 or contact KidZania´s Data Privacy Officer at cgo.dpo@kidzania.com.


University of KidZania

The University of KidZania requests from Franchise employees who attend training courses, Personal Information and Sensitive Personal Information that may include but is not limited to: full name, date of birth or specific medical conditions if any.

The Personal Information and Sensitive Personal Information requested by the University of KidZania is used only by this area and for the sole purpose of being able to provide health support to trainees in case of emergency. This information may be used for statistical purposes too.

This information is not shared.

Information collected by the University of KidZania is subject to the extent applicable, to the provisions contained in this Policy.


Employees and Job Applicants

In connection with employees and job applicants KidZania collects, manages and stores Personal Information and Sensitive Personal Information including, but not limited to, name, address, federal taxpayer number, social security information regarding current employment and previous jobs, resume, skills and abilities.

KidZania utilizes Personal Information and Sensitive Personal Information provided by employees and applicants for the following purposes (I) to process jobs; (II) to assess qualification for a specific position (III) to communicate with applicants regarding positions (IV) to conduct research and analysis, perform statistical reports, establish remuneration schemes and evaluate the performance and growth of KidZania, its subsidiaries, employees and the labor market; (V) to generate profiles and work structures which will allow increase and improvement of productivity, as well as for any other purposes that KidZania considers necessary for the improvement of working conditions, and; (VI) for administrative purposes, such as risk management, to comply with legal obligations that are intended to meet certain needs, and to resolve or defend complaints and lawsuits.

KidZania may share and / or transmit Personal Information and Sensitive Personal Information to its subsidiaries, affiliates and parent companies, and/or third parties, including, but not limited to, customers, suppliers, consultants and business partners. We can also share applicant information with organizations that may have available employment opportunities.

Information collected from applicants and employees is subject to the extent applicable, to the provisions contained in this Policy.


B-KidZanian Privacy Policy

This Privacy Policy ("Policy") governs the collection, sharing, storage and any other use of Personal Information by KidZania Operations S.à.r.l. ("KidZania" or "We") and its subsidiaries, affiliates and parent companies (each a "KidZania Company") as well as KidZania authorized third parties such as KidZania Franchisees ("KZ Franchisees") in connection with the KidZania Loyalty Program, B-KidZanian (the "Program").

B-KidZanian provides benefits and recognition across a spectrum of interactions with KidZania.


Scope of Policy

This Policy applies to Personal Information collected as part of the B-KidZanian Program. "Personal Information" refers to information that may be used to contact or identify an individual or when put together with other information would directly and certainly identify an individual. This may include, but is not limited to, first and last name; street address; postal code; country of residence; email address; telephone number and/or other identifying information. In certain jurisdictions, a photo may be considered Personal Information. Personal Information may also include non-identifying data that may be stored with Personal Information.

Information that does not identify a person, such as anonymous or aggregated data, is not covered by this Policy. We may collect, use and disclose such information, in order to evaluate and improve our service offerings; communicate to our industry partners, advertisers and KidZania Franchisees; and/or for other purposes without limitation.


Personal Information: Collection, Use and Disclosure

Enrollment

Collection: We ask parents and guardians to provide the following information about their child at the point of enrollment: the child's first and last name; day, month and year of birth; country of birth; country of residence; the KidZania location where the child's Passport is issued. We also ask for your first and last name; country of residence; telephone number (optional) and email address. When your child's Passport is issued, we will take a photo of your child for the Passport. If you enroll online at www.bkidzanian.com, you are asked to create a User ID and password for your account.

Use: This information is used to issue a Passport that can be utilized at KidZania locations. Your child's Passport should be carefully safeguarded. We also use this information to send you relevant notices, promotions, and other offers. We may store your child's photo to replace lost Passports or personalize your child's online experience. Enrollment information may also be used to create an online account where you or your child may track progress in the program.

Sharing: KidZania may share enrollment information with other KidZania Companies or service providers in order to provide Program benefits. KidZania will not share your or your child's Personal Information with any other third party, except as described in this policy, without first obtaining your consent.


B-KidZanian Program Participation

Collection: KidZania will track your child's activities in KidZania locations in order to provide Program benefits. The information we collect from your child at our locations includes: time and date of entry at each location visited; information about each activity your child visits or participates in during his or her time at each location; kidZos earned or redeemed during each visit; specific accomplishments at certain activities, such as completing university requirements or other training.

Use: We use this information to determine your child's level in B-KidZanian and to provide your child with the benefits associated with that level. This information and your contact information will be used to provide you and your child with information about: the Program and its benefits; your child's activities and progress; B-KidZanian online services; and offers to you from KidZania and/or KidZania Franchisees, industry partners and advertisers.

Sharing: We share information regarding your child's activities at KidZania locations, B- KidZanian program status, pending offers, or interests to our KidZania Franchisees; industry partners who directly operate activities at KidZania locations, or to other service providers to allow them offer B- KidZanian services and to enhance and personalize your child's visit to each KidZania location.

B-KidZanian Online Services

B-KidZanian provides a website where both you and your child can create linked online accounts where you can create and edit profiles; view summaries of Program status, benefits, and activities; and manage account information and communication preferences.

Collection: To create an online account, parents must provide their first and last name, country of residence, telephone (optional), email address, a User ID, and a password. Parents may establish an online account for their children by linking existing Passports to the online account and choosing a User ID and password. Your and your child's online account information will be combined with information collected at KidZania locations to allow us to provide a comprehensive B-KidZanian experience. To the extent that the B-KidZanian website allows enrolled members to participate in program activities through the website, information about such activities including the User ID, date and time, type of activity, and the Internet Protocol address will also be collected.

In addition to the information you provide, KidZania may use technical means to collect certain non-personally identifiable information about visitors to the B- KidZanian site. We may also work with a third-party service provider to collect similar information. To do this, KidZania and/or our service providers may use cookies or other technical measures to enable the collection of information and its correlation over time. KidZania Companies, KidZania Franchisees and service providers will not combine anonymous data collected via the kidZania.com website with Personal Information.

Log Information: In order to allow your connection to the B-KidZanian site, our servers receive and record information about your computer and browser, such as your IP address, browser type, http referrer (where you visited KidZania from) and other software or hardware information. If you access KidZania from a mobile or other consumer electronic device, we may collect a unique device identifier ("UDID") assigned to that device or other transactional information for that device.

Cookies and Other Tracking Technologies: We also use cookies and other tracking technologies (for example: browser cookies, pixels, and beacons), which are comprised of small bits of data that often incorporate an anonymous unique identifier. We use these technologies to learn about how visitors interact with the B- KidZanian site. Most browsers are set to accept cookies, but you can adjust your settings to block cookies. We may use cookies that survive after the user leaves the Site. To the extent that KidZania works with third parties for purposes of delivering, evaluating and improving online services, such third parties may use their own cookies or other technical measures to gather anonymous information about your use of the site. Any information independently collected by third parties via our site will be subject to such party's privacy policy.

For more information about cookies or to stop accepting cookies, please see: OnGuardOnline's Understanding Cookies at www.onguardonline.gov.

Use: We may use Personal Information to provide you with relevant event notices, promotions, offers and advertisements by email or while you are visiting our website. Your child may use his or her online account to view his or her profile, track progress within the B-KidZanian Program, view KidZania activities completed, and monitor KidZania bank activity. KidZania may use cookies or other technical measures to remember you when you return to our website, to detect or investigate fraud, to protect the security of our site, to enforce our Program Rules and other policies, or other business purposes. Anonymous data collected will be used for evaluating and improving our online offerings.

Sharing: We may share elements of your child's online account information with other KidZania Companies and/or service providers in order to provide Program benefits.

Customer Support: KidZania stands ready to help if you have questions or concerns regarding B-KidZanian. While at a KidZania location, please contact a supervisor in the Passport Office for assistance. You may also contact our Data Protection Officer by email or postal mail at the contact information provided below. If you contact us, we may collect your name, your child's name, your email address, your child's Passport number or other information necessary to verify B-KidZanian account information and to address your concern. This information may be stored and used to improve the B- KidZanian Program, our customer service, or until it is needed for other business purposes.

Other Sharing of Personal Information: KidZania may also share your or your child's Personal Information with third parties in the following situations: to respond to a subpoena, court order, search warrant or other legal process; to protect the rights and property of KidZania, KidZania Companies or KidZania Franchisees; to respond to suspected fraud or other violations of the law or KidZania Policies; or to respond to a potential risk to the safety of any person. If KidZania is involved in merger or acquisition, we will provide notice to you before the Personal Information under this Policy becomes subject to a new policy.

Right to Access, Change or Delete Personal Information and Other Rights: KidZania provides you with the ability to see, change or delete your contact information and/or child's Personal Information from B-KidZanian by visiting USA.KidZania.com/BKidZanian or by request at the contact information below. If you delete your contact information or essential fields of your child's information, we may be required to remove your child from B-KidZanian. Please refer to the B-KidZanian Program Rules for more information on account termination.

Respect for Children's Privacy: KidZania is committed to offering fun and safe experiences for children. We require a parent or legal guardian to authorize a child's participation in the full B- KidZanian Program. We do not share your child's Personal Information with any third party, unless it is necessary to provide your child with program benefits.

Communication Preferences: KidZania collects parent or guardian contact information to be able to contact you in the future regarding important announcements, program changes, or to obtain consent to offer new or enhanced services to your child. We also use this information to send you marketing messages, including offers, discounts, advertisements, and other promotional information about KidZania and/or our industry partners and KidZania Franchisees. If you do not wish to receive marketing messages, please visit USA.KidZania.com/BKidZanian or contact us using the information below.

Notice of Changes: If we update this Policy, we will post the revised Policy and a prominent notice regarding the update on USA.KidZania.com/BKidZanian. If we make material changes to the Policy that expand our rights to collect and/or use or the purposes for the use of your and your child´s information, we will provide you with direct notice through the contact information we have on file.

Security: Safety is a top priority for KidZania. We have implemented the corresponding measures, policies and procedures in accordance to Article 32 of the GDPR to provide an appropriate level of security for the Personal Information that we collect, store and in any other way use. We require that any other third parties to whom we disclose Personal Information governed by this Policy implement similar safeguards to protect Personal Information.

In case of data breach involving Personal Information collected, managed, stored or in any other way used by KidZania, public notice will be given through USA.KidZania.com/BKidZanian.

Global Data Processing and Transfer: The Personal Information collected under this Policy will be processed on computer systems managed by KidZania and/or KidZania Companies or service providers. Your data may be processed, transferred, or stored in a variety of jurisdictions, depending on factors such as the KidZania locations you visit and whether you use USA.KidZania.com/BKidZanian. Jurisdictions where your and your child's Personal Information may be transferred may not require equivalent protections as exist under your local laws. By providing Personal Information to us, you acknowledge and consent to the processing, transfer, and disclosure described in this Policy. Any third parties who process data subject to this Policy are contractually required to follow this Privacy Policy and appropriately protect your and your child´s Personal Information.

We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved between you and KidZania.

Retention Period: Once your child ages out of the B-KidZanian program, on the date he or she reaches the age to be considered an adult in the KidZania location where the Passport is issued, your and/or your child's Personal Information will be archived in a closed profile and kept in accordance to applicable law for the purpose of establishing, exercising or defending legal rights if it may be the case. Thereafter, your and/or your child's information will be securely deleted.

The procedure described above will be applied in the cases in which your or your child`s account is closed by you.

Questions: If you have questions regarding your and your child´s privacy and this Privacy Policy please contact our Data Protection Officer at: info@kidzaniausa.com or you may send a postal mail to KidZania: (2601 Preston Rd. Suite 3011, Frisco, TX 75034).

California Disclaimer. Cal. Civ. Code 1798.100-198, The California Consumer Privacy Act of 2018 (CCPA). Allows consumers the right to request a business to disclose the categories and specific pieces of personal information that the business has collected about the consumers as well as the source of that information and business purpose for collecting the information. Provides that consumers may request that a business delete personal information that the business collected from the consumers. Provides that consumers have the right to opt out of a business's sale of their personal information, and a business may not discriminate against consumers who opt out. Applies to California residents.
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